FAQs:

Q: How long does it take to custom-produce and create a Sitefomercial
™?

     A: Depending on how much source footage we have to work with and how well-defined
         the script is ahead of time, for "a la carte" projects the turnaround time is from 2-3
         weeks.    Custom turnkey projects may take up to 4-6 weeks, depending on video
         field shoot production scheduling requirements and talent availability.


Q: What exactly can be custom-developed for my company's Sitefomercial™?

     
A: Every design element is fully customizable for your Sitefomercial. Stand apart from
          the crowd -- standard-sized videos look the same and aren't as compelling. You've got           to create a "wow" sensation for your visitors with a unique, high-energy video... which
          is what Sitefomercials delivers.  Want a widescreen 720 x 280 video like the one on
          the Sitefomercials home page? No problem. Or perhaps you want a tall video creative,
          or other nonstandard size...it's all easy with Sitefomercial's proprietary video production
          and streaming technology.

          You can have clear calls to action/CTAs, sales hooks, pricing, 1-800 number spots,
          headline statements and more.  Animated backgrounds, virtual sets.. Sitefomercials
          delivers unlimited creative options to help you create and deliver the most engaging           and high-selling direct response video ad creatives ever.  


Q: How do you determine pricing for my Sitefomercial™?

     A:  Pricing is scaled on the hours involved in creating design elements -- you can deliver           your own to us and save; we can do the video editing and conversion to streaming
          video for you -- you get complete flexibility and control over your project, exclusively
          with Sitefomercials.   During our initial calls, we'll help determine exactly what it is you
          need to have done, including a rough project storyboard, and provide a sales quote.  

          Once you review and approve the project, we create a "final project storyboard" and
          take a 50% down payment on the project and work begins.   We schedule 2 progress
          report calls with you as the project is edited, to review and get your feedback.   


Q: What if I decide I want to add new graphics, talent or other changes midway
     through the project?


     A:  A common issue between ad creative agencies and clients is unanticipated change
          requests and/or additions initiated by the client midway through the project, after terms
          and design elements had been agreed upon.    We try to minimize this by getting a
          clearly-defined, client-approved storyboard developed at the start of the project.

          Getting clear upfront definition on exactly what you want is critical.  Once the project
          has been approved and the final project storyboard created, no additional changes or
          creative elements will be added, for the current project quote. If midway through the
          project you want to add additional design elements or features, these can be negotiated
          for additional costs, as additional hours of labor are added.   We prefer to get a clear           design storyboard agreed upon upfront, so we can deliver exactly what you're looking
          for with no mid-project changes/additions (a common issue with ad creatives!).

          The project storyboard is a perfect tool for mapping out exactly what you'll be getting,
          and provides a superb communication tool, as all design elements, shots, transitions,
          and backgrounds are clearly identified on the timeline for your review & approval.   


Q: What's the main difference between Sitefomercials "A La Carte" and Full      "Turnkey" Ad Creative Productions?


    A: The main differences are highlighted in this grid... the a la carte service is designed for
         businesses on a budget, or those that already have their source video footage
         rendered to mpg/avi format and want to add professional voice-overs, lower thirds,
         soundtracks and text/logo calls to action... We take the raw footage and, with your
         input, design a direct-response masterpiece that's created to grab attention and
         produce immediate sales. They're also great for upsells, continuity and backend sales.

         The Turnkey service is a full "script to site" production, including field shoot, scriptwriting
         and project storyboarding, along with creative consulting and project management from
         start to finish.


Q: Do you have any inexpensive video player-only software or services available?

    A: No.  Please do not contact us if you do not have at least $75K budgeted for video production services.  We are geared for the DRTV and mid-to large size business and professional practice segments, not individual webmasters or small business owners.


Q: How large are Sitefomercials' filesizes?

    A: The player file itself is usually less than 10-20K. The video file, flv format, is a
         progressive/streamed download that can be from several megabytes up to 20-30          megabytes in size, depending on frame rate, player size, audio sample rate and other          variables -- All of which are fully customizable by our clients, prior to the final video          render and creative delivery.


Q: Does Sitefomercials buy media and/or produce broadcast infomercials?

    A:  No. Sitefomercializes specializes in producing internet streaming video advertising
          creatives.  If you need traditional national cable/tv infomercial and media buying
          services, we recommend that you contact a reputable DRTV agency like Hawthorne
          Direct or others (see search engine listings).


For support answers to other questions, please use the Contact page >