 |
 |
| |
|
 |
|
| |
|
FAQs:
Q: How long does it take to custom-produce and create a
Sitefomercial™?
A: Depending on how much
source footage we have to work with and how well-defined
the script is ahead of
time, for "a la carte" projects the turnaround time is from 2-3
weeks. Custom
turnkey projects may take up to 4-6 weeks, depending on video
field shoot production
scheduling requirements and talent availability.
Q: What exactly can be custom-developed for my company's Sitefomercial™?
A: Every design element is fully customizable
for your Sitefomercial. Stand apart from
the crowd -- standard-sized
videos look the same and aren't as compelling. You've got to
create a "wow" sensation for your visitors with a unique, high-energy video...
which
is what Sitefomercials
delivers. Want a widescreen 720 x 280
video like the one on
the Sitefomercials home page? No problem. Or perhaps you
want a tall video creative,
or other nonstandard size...it's all easy with
Sitefomercial's proprietary video production
and streaming technology.
You can have clear
calls to action/CTAs, sales hooks, pricing, 1-800 number spots,
headline statements
and more. Animated backgrounds, virtual sets.. Sitefomercials
delivers
unlimited creative options to help you
create and deliver the most engaging and
high-selling direct response video ad creatives ever.
Q: How do you determine pricing for my Sitefomercial™?
A: Pricing is scaled
on the hours involved
in creating design elements -- you can deliver your
own to us and save; we can do the video editing and conversion to streaming
video
for you -- you get complete flexibility
and control over your project, exclusively
with Sitefomercials. During
our initial calls, we'll help determine exactly what it is you
need to have done,
including a rough project storyboard, and provide a sales quote.
Once
you review and approve the project, we create a "final project storyboard" and
take a 50% down payment
on the project and work begins. We
schedule 2 progress
report calls with
you as the project is edited, to review and get your feedback.
Q: What if I decide I want to add new graphics, talent or other changes
midway
through the project?
A: A common issue between ad creative
agencies and clients is unanticipated change
requests and/or additions initiated
by the client midway through the project, after terms
and design elements had
been agreed upon. We try to minimize this by getting a
clearly-defined, client-approved storyboard developed at the start of the project.
Getting
clear upfront definition on exactly what you want is
critical. Once the project
has been approved
and the final project storyboard created, no additional changes or
creative elements
will be added, for the current project quote. If midway through the
project you want
to add additional design elements or features, these can be negotiated
for additional costs,
as additional hours of labor are added. We prefer to get a clear design
storyboard agreed upon upfront, so we can deliver exactly what you're looking
for with no mid-project changes/additions (a common issue with ad creatives!).
The project storyboard
is a perfect tool for mapping out exactly what you'll be getting,
and provides a superb
communication tool, as all design elements, shots, transitions,
and backgrounds are
clearly identified on the timeline for your review & approval.
Q: What's the main difference between Sitefomercials "A La Carte" and
Full "Turnkey" Ad Creative Productions?
A: The main differences are highlighted in this grid... the a la carte service is designed for
businesses on a budget,
or those that already have their source video footage
rendered to mpg/avi format
and want to add professional voice-overs, lower thirds,
soundtracks and text/logo
calls to action... We take the raw footage and, with your
input, design a direct-response
masterpiece that's created to grab attention and
produce immediate sales.
They're also great for upsells, continuity and backend sales.
The Turnkey service is
a full "script to site" production, including field shoot, scriptwriting
and project storyboarding,
along with creative consulting and project management from
start to finish.
Q: Do you have any inexpensive video player-only software or services
available?
A: No. Please do not contact us if you do not have
at least $75K budgeted for video
production services. We are geared for the DRTV and mid-to large size business
and professional practice segments, not individual webmasters or small business
owners.
Q: How large are Sitefomercials' filesizes?
A: The player file itself is usually
less than 10-20K. The video file, flv format, is a
progressive/streamed
download that can be from several megabytes up to 20-30 megabytes
in size, depending on frame rate, player size, audio sample rate and other variables
-- All of which are fully customizable by our clients, prior to the final video
render and creative delivery.
Q: Does Sitefomercials buy media and/or produce broadcast infomercials?
A: No. Sitefomercializes specializes in producing
internet streaming video advertising
creatives. If
you need traditional national cable/tv infomercial and media buying
services, we recommend
that you contact a reputable DRTV agency like Hawthorne
Direct or others
(see search engine listings).
For support answers to other questions, please use the Contact page >
|
|
|
|
|
 |
 |
 |
 |
 |
|